FIG. 02 / AERAMI THERAPEUTICS

Inhaled therapeutics, made legible.

Brand identity, narrative video, and educational systems for a company building inhaled biologics. We translated mechanism into metaphor without losing the underlying truth.

Client: Aerami Therapeutics
Sector: Pulmonary
Category: Biotech

FIG. 02.A / Image to be supplied

FIG. 02.A / Aerami Therapeutics brand application. Photography in production.

The Brief

Aerami Therapeutics develops improved therapies for severe respiratory diseases. Lead asset: inhaled imatinib (AER-901) for pulmonary arterial hypertension.

They needed a rebrand and a way to educate stakeholders on a proprietary inhalation technology that most investors and clinicians were encountering for the first time.

The Argument

We infused elements of Aerami technology into the brand identity itself. The logo incorporates air. The visual system carries an airy, light tone, feel, typography, and palette that physically resembles the act of inhalation.

The website was built to address multiple audiences without splitting them: investors, clinicians, and patients each had a path through the same material.

The Work

A complete corporate identity, website, and brand guidelines. Stationery system for medical and investor channels.

A corporate video concepted, storyboarded, scripted, cast, shot, and edited in under three weeks. Built to explain the inhalation technology in 90 seconds.

The logo itself incorporates air into the brand.