FIG. 01 / EVOFEM BIOSCIENCES

A women's health brand, elevated.

Evofem held the science. They needed a brand that could hold the conversation. Twelve weeks to elevate the corporate identity, ship a new website, and complete the IR platform transition.

Client: Evofem Biosciences
Sector: Women's Health
Category: Biotech
Engaged: 2021
Status: NASDAQ: EVFM

FIG. 01.A / Image to be supplied

FIG. 01.A / Evofem Biosciences brand application. Photography in production.

The Brief

Evofem Biosciences develops innovations in women's reproductive and sexual health, including hormone-free contraception and protection from certain STIs. The science was differentiated. The brand was not.

They came to us with a 12-week window: expand the corporate brand, elevate the website, deliver an investor presentation, and oversee the IR platform transition.

The Argument

We positioned the corporate brand as a powerhouse in women's healthcare, distinct from but aligned with the consumer-facing Phexxi brand.

A hierarchy of messaging built across imagery, typography, photography, color, and tone. Each layer addressed a different audience with the same conviction: investors, healthcare providers, and the women the work is ultimately for.

The Work

New brand strategy and guidelines documenting the elevated corporate position. Website rebuilt around education, agency, and trust. An investor presentation that read as the same brand at a higher resolution.

IR platform integration designed to feel like an editorial extension of the corporate site, not a regulatory afterthought. PR and email templates delivered as living systems, not one-offs.

We rebuilt the visual system around education, agency, and trust.

325 / Evofem case file

FIG. 01.B / Brand expansion to IR transition

12wk

A complete brand expansion, website rebuild, investor presentation, and IR platform transition delivered in twelve weeks. The corporate brand reads as a powerhouse in women's health.

325 / Evofem / Engagement complete 2021

Capabilities applied